New slogan

[wizz@work]

Energizing content

[newart]

For a logo and a slogan we do care of the fact that joomla! means a free community and a simple cms and above all what these days mean for us:

Joomla! the cms community

or

Joomla! a step ahead

or

Joomla! not only a cms

or

Joomla! a cms for everyone

or

Joomla! the simpleasy power cms


Any Comments?

[jdg]

While I was edditing my entry in the 'caption contest' over at the Humour Zone, I came up with this one (I actually managed to sort of amaze myself, not that much is needed for that )

Joomla!
Sharing content made so easy,
  You'll want to share it with everyone...

So everybody: head over to the Humour Zone's Caption Contest and try slogans on there first 

[img]http://forum.opensourcematters.org/index.php?action=dlattach;topic=2799.0;attach=2100;image][/img]

[Ladm]

I haven't read all topic, maby somebody post this before me, but:

Joomla! - One for all.

[torkil]

Joomla!  -  Publishing for People

[jomei]

Joomla - Manage yourself! 

[steve4j]

Joomla-Content Together


Joomla-Content to be Together

[umquat]

Is anyone taking notes? I mean, maybe it's time for a first round up

"CMS done right" it's not on google radar ATM.. 

[steve4j]

Joomla -CMS Free, PMS Free!

[dolmenhir]

my first idea for the slogan... and logo too



the "o" of words could be colored :
- joomla - power in community
- joomla - for you, by you

You can try it whit another slogan like :
- Joomla - "forever your"
- Joomla - "forever best"
- Joomla - "open and free"
- Joomla - "web in progress"
- Joomla - "anybody, anywhere"
- more coming soon...

[crash777]

Joomla!
Community. Dedicated. Internet.



(by the way, this is my FIRST post here! How wonderfully ironic!!  )

[rsgallerydude]

Joomla! - The CMS that rocks the cradle!

[ikonos]

Joomla!
Because Commercial is out!

[Centella]

Hi, guys and gals! In the Spanish forums we were talking about the same thing and here is one that came up, and I think is pretty good.

Joomla!
The power is in your hands.

It tells users and devs that the power of Joomla! is at their hands to do what they want. They only have to have an imagination and if they could think it, Joomla! could probably do it... and if not someone will figure it out.

Once again just my $0.02...

[hannelore]

I have an heretical question:

Why does Joomla need a slogan?

Has Google a slogan?

Why not push Joomla to a synonym with "CMS", like Google is with "searchengine".

People talk like "I have googled my neighbor and found xy websites" and they will talk like

"Did you joomla your website, yet, or is it still on php nuke?"

If the community can achieve, that their product's name is used as a verb (i.e. xerox), than the product is THE winner and doesn't need any reducing slogan.

You only need a slogan if you have a certain target group to address to, than a good motto can be very supportive.

Isn't Joomla for everybody?
If yes, you don't have to explain, you have to prove it!

And that should be easy... 

Hannelore

PS  If you insist on a slogan, than make it imperative: Joomla your website!

[kareka]

I have an heretical question:

Why does Joomla need a slogan?

Has Google a slogan?

Why not push Joomla to a synonym with "CMS", like Google is with "searchengine".

I agree!

[Atrevidoweb]

how about:
Joomla! gets your content the easy way.

or

Joomla! your content the easy way

or

Joomla! content... the easy way

or just

Joomla! the easy way

[kareka]

My contribution

Joomla - your best choice
Joomla - web made easy
Joomla - made web easy
Joomla - come together
Joomla - together inside

[Chris]

Joomla! - The resiliant CMS

[bedlam]

Joomla! Easy as 1 2 3!

although hannelore has a good point

[Ty2u]

Opps, I didnt see this one.. I guess I should have posted the slogans in here...

I will copy and paste them...

Possible slogans...

Joomla! - Are You?
Joomla! - The power of unity!
Joomla! - The Joom and the La!

Some more geared towards selling what Joomla is to people...
Joomla! - Build your site with ease!
Joomla! - Even a monkey could build your site! (was thinking about monkeys and clowns for mascots:)
Joomla! - All you need to have a powerful website!

See, if you are going to sell it, make it your slogan to proove to people that they can do it easier if they use Joomla!

[Doz]

I have an heretical question:

Why does Joomla need a slogan?

Hannalore!

I love you! You are so right!

A big part of this is the inclination people have to echo Mamb-. It's a fully emotional response because while we (I) are happy to be here and be supportive, we were so used to that simple logo/slogan deal that seemed so comforting and easy only a month ago. Marketing is wonderful! Is it not?
Do we live in fear of living only on the strength of a logo? Do we believe the truth as stated elsewhere in these discussions that the true importance of the package is in the features. It could be called Dogsbutt and have have a slogan of "smell this" and it would still be awsome.

I personally prefer Joomla, and maybe no slogan, and a great logo, but still ....

[farimi]

Slogan? Logo ?

Shhh.. why does the new product by OSM need a name anyway?

[Ladm]

Some changed:

Joomla! - One for all CMS

[securitywonks]

Joomla - present in your lines....
Joomla - work in your lines......
Joomla - get set go.....

[charlwillia6]

I have an heretical question:

Why does Joomla need a slogan?

People talk like "I have googled my neighbor and found xy websites" and they will talk like

"Did you joomla your website, yet, or is it still on php nuke?"

If the community can achieve, that their product's name is used as a verb (i.e. xerox), than the product is THE winner and doesn't need any reducing slogan.

You only need a slogan if you have a certain target group to address to, than a good motto can be very supportive.

Isn't Joomla for everybody?
If yes, you don't have to explain, you have to prove it!

And that should be easy... 

Hannelore

PS  If you insist on a slogan, than make it imperative: Joomla your website!

Yeah, I agree too.  At the most, Joomla your website

or 

Joomla!  For Everybody!

[kf4bdy]

I have an heretical question:

Why does Joomla need a slogan?

Has Google a slogan?

Why not push Joomla to a synonym with "CMS", like Google is with "searchengine".

I agree!

I second that motion!

[newart]

I think slogan has to be "together" with its logo! So for avoiding an abstract idea with an "out of slogan" logo.

[jdg]

I have an heretical question:

Why does Joomla need a slogan?

Has Google a slogan?

Why not push Joomla to a synonym with "CMS", like Google is with "searchengine".

I agree!

I second that motion!

Actually, been doing some thinking and Hannelore is quite right. Do we need a slogan?

Besides the Google example Hannelore has given, imagine these:
"Microsoft Windows; All the windows your house will ever need";
"Oracle; we told you so";
"Symantec AntiVirus; doctorin' the Tardis";
Now, these are off course not very good examples of a good slogan, but they don't need one either.
The only slogan I ever came accross with by Google is "Google; Search the web". Not fancy, not intellectual, but simple and unnecessary because it'll make you go "Duh..".

A slogan for mindsetting
Companies that have slogans are not using it to 'explain' their product. They use it to for mindsetting; creating a feeling with their brand and thus alll of their products; not just one product.
E.g. "Nike; Just do it". The mindset: win at all cost, no matter what, just do it, just win... that's a strong feeling.
"Canon; you can". The mindset: it's so high tech stuff we make, but it's so easy to use... you can use it
"Nokia; Connecting people". The mindset: it's not just a telephone, it's much more, it connects you to others with all kinds of technologies (SMS, MMS, email, more). Does have a high 'Duh'-factor too...
Sony is about to come with a new slogan: "Sony; Like no other". Mindset: A DVD player is not just another DVD player if it is a Sony..
A Dutch Insurance company has: "Interpolis; Crystalclear". Mindset: we have simple rules on our insurance policies, they're simple and easy to understand and no small print. What you read is what you get, crystalclear.. very comforting, if you have any experience reading through insurance policies...

Failing slogans
Companies that use mindset slogans but horribly fail to convey the message:
"NEC - Empowered by Innovation"; Yeah? And why should I care, what's in it for me? Nice to see you feel empowered but what about me, the customer??? (Wouldn't be surprised if I had to pay double..). Your stuff should empower me!
"HP - Invent"; Why? Who? Who should invent? Hope they didn't mean me... I'm paying them to invent...
"Philips - Sense and Simplicity". What makes sense? This doesn't make sense. If it does makes sense, it sure isn't simple to see the sense, so what's the simplicity of the lot?
"MaxData - Indiviual technology". Errmmm, I like companies that comply to standards... can I play any DVD on you system? Or do you have some sort of 'own', individual DVD standard as well??

In short, slogans can be good but can be very destructive as well. But it always comes down to mindsetting. You need to give people a good feeling with a slogan. But it shouldn't just 'explain' a product, because that's not a feeling; that's a description...
In that respect you could argue that all slogans here with the word 'CMS' or 'OpenSource' in them can be written off.
Explaining 'Joomla!'s meaning or derivation (All together), isn't the solution either.

Slogan for Joomla!
If we do want a slogan, it has to be one that conveys the feeling, the essence of Joomla! We should be focussing on what Joomla! is to us, what it means to us, where it comes from and where we want it to take us.
We all already know what Joomla! is and those who don't know Joomla! yet will read the product description or a review. What these new people don't have, is what we feel with Joomla! That's what's needed to be conveyed to people new to Joomla! We should share the feeling we got to make them feel the same way...

The Joomla! feeling
Why is Joomla!? Because we felt Miro was taking Mambo the wrong way.
Why did we stick with the core-devs and not with Miro/Mambo? Because we feel Miro was curtailing our freedom.
What did Mambo mean to us? Mambo was freedom because the OpenSource character ensured that we had a say in where it went.

So what's Joomla! to us now?
- Joomla! is the renewed, refound freedom to take Mambo where we want it to go;
- to use it how we like it;
- to extend it with what we deem necessary without having to pay for it (reference the 3PD scheme Miro pulled);
- true freedom as in OSI's "Free Software";
- it's also the freedom to express ourselves (whereas Miro wants 'mambolovers' to sign a Non-Disclosure-Agreement and plenty of other agreements curtailing the freedom again)..
- and sooo many more examples..

The main feeling I think we all have is "freedom"; in many, many ways.

IMHO this multitude of "freedoms" is the feeling that we should try to convey in a slogan.

Now I'm not much of a slogan writer myself. There's two sides to this medal: knowing a good slogan from a bad one and writing a good one... The latter side is not my forte; one has to know his own limitations. But I hope this post inspires a lot of creative minds to come up with really good ones.

That is, if we need a slogan in the first place, because Hannelore does have a good point me thinks..

(phew... my longest post ever )

[orbitant]

Now I'm not much of a slogan writer myself. There's two sides to this medal: knowing a good slogan from a bad one and writing a good one... The latter side is not my forte; one has to know his own limitations. But I hope this post inspires a lot of creative minds to come up with really good ones.

Interesting read ... 

No matter how good a slogan or nice the logo is, if it ain't user friendly and useful; it won't be worth a second try.

Well, here's mine...


"Infinite Possibilities"

Cheers!
Clarence