deebee wrote:Joomla - Express Yourself
I believe this is what it does - let's non-techie user (like me!) express themselves.
As as dyed in the wool marketeer, my one piece of advice would be steer away from what it is, and focus on what it does...benefits not features etc.
as another professional marketer i concur!
id go even one step further and express the benefit as opposed to describe it in the slogan. get the emotion relation and identity in there. the ..."ahhh this is easy, why haven't i found this before now" kinda vibe.