Sandbox

Joomla! - It CAN be that easy AND powerful.
Joomla! - Power & Ease without compromise.
Joomla! - No compromise.
Joomla! - Stiking the perfect balance between power and ease.

I think a slogan should either say what the product does, or give a message of what the company stands for.
In the last case its sort of a mission statement. The Why of the company. The reason we exist.

Like Philips has "Sense and Simplicity" Its what the company wants to stand for. It wants to make products that are easy to use.

And

"Open Source Matters" thats what the users and developers of the 'the joomla company' stand for. We want to make a good open source CMS.

In “the art of the start” Guy Kawalski speaks of it as being a mantra.
Quote “The definition of mantra is:
A sacred verbal formula repeated in prayer, meditation, or incantation, such as an
invocation of a god, a magic spell, or a syllable or portion of scripture containing
mystical potentialities.
What a great thing a mantra is! How many mission statements evoke such power and 
emotion? “

A few mantra examples are
• Authentic athletic performance (Nike).
• Fun family entertainment (Disney).
• Rewarding everyday moments (starbucks).
• Think (IBM).

You see that IBM uses his mantra as a slogan too. So you might say that Open Source Matters wouldn't be such a bad slogan.

On the other hand. Lots of companies stopped using slogans (like Nike or Apple for example). So why even bother.

If “open source matters” isn’t what we are searching for I agree with SineMacula eventhough i think that “in your site” would be better then “Set your Sites on it” because its too long in my opinion. Furthermore I think a slogan should me as short as possible because it makes it solide. (think by IBM, invent by HP, imagine by Panasonic)

Some cents from me then

Joomla - One CMS, infinite possibilities.
Note that this also ties in with some of the proposed logo/text designs where the two "O"s are joined to make the symbol for infinity.

One slogan that also caught my eye was, Joomla - Power your website.
It catches me because I'm not sure if CMS should be in the slogan.  I know I didn't know what CMS meant for a long while after I started using postnuke, and I use the computer/internet a lot.  However, something like "power your website" speaks to n00bs and pros alike.  I'm not sure if I've heard something too similar to that before though.  It could be tweaked anyways to something else.

It's time !

Xhar wrote:One slogan that also caught my eye was, Joomla - Power your website.
It catches me because I'm not sure if CMS should be in the slogan.  I know I didn't know what CMS meant for a long while ...

I totally agree with you

OK Folks,
I think this discussion is very close to the end. I really read carefully through that thread and personally I come to the following results:

I think Joomla needs a slogan

It has to be different from all explanatory elements. (Joomla! 1,2,3) (Joomla! BlaBlaBla) The advantages of Joomla should always be available by clicking the logo. So this could be done on the joomla.org website or one of the local portals.

The only suggestion in this thread that was strongly convincing was
Joomla! Your Website

I disagree the German argument - I am German!!!

• "Joomla" is a name that does not need to be translated.
• "Website" is a common expression that is accepted by almost everyone that is using the internet and especially by all people that think about creating their one website.
• "Your" is probably the  best known word of the English language not only in Germany. There is no need to translate it.

Best wishes to all that care about OUR CMS
Christian