Discussion : Logo Winner Annoucement

[theconsul]

what about this logo http://www.globalgiving.com/index.html

allready been posted

[Birdie]

How about this logo found at http://www.tolerance.org/? 

[Asphyx]

not even close

[chrisz]

Winning Logo smells "colorimex"

My feeling is that the winning logo should by all means be first
tested on the street for people´s associations. The design comes
really friendly and bright, it´s made flat, simple & typographic,
just the way i tend to like. It combines gladly for my opinion.
And it symbolizes the rigth thing - if you´ve been told.

Compliment to the designer !

- But -

Even a democratic community vote can run into mistake !

Take it outdoor, ask people, what product this logo represents.
You´ll get this many questioning back: "condom pack ?" that you
probably won´t like to set it into branding any more.

Dear Community - please take my post only for good advise and
grow another round on this. I mean a thread where members can
report real-world-testing on the uninformed. Honest reports
will reveal an unwanted side-effect of the winning logo not
unlikely to be misused by any fortunate occurance.

If you can stand it - o.k. - but it´ll be dirt kid barrier
that you can easily avoid by stop-pausing-now !

Cheers to all reading this.
chrisz

[newart]

your ideas are very interesting... 

[pixelsoul]

The new logo is very wll.. i voted for it also, you can clearly see the people holding each others hands " community"  and the 4 J's..
Good idea and execution. 

[chrisz]

your ideas are very interesting... 

Thank you, for taking my suggestion into account !
( It´s based on grown publishing experience. )

[¥]

I had joked about this earlier, during the voting -

But here in the U.S., voting obviously doesn't work Either way we go, we end up with snot-nosed bluebloods running the government.

At any rate, I don't like the name or the logo - and I don't expect I'll like the final version either. I was really hoping, with the horrific name, that the logo might pull it "up" a bit - but instead, we get everyone voting on the "J"s, which tie directly into the stupid name.

But the strengths of the CMS outweigh the poor marketing - so who cares?

At any rate, when it comes to naming the project and creating a logo - it really should be confined to the preferences of the developers. It's apparent that the community collective doesn't have good marketing sense - and neither did the "global whatever agency" that tossed an exclamation point into the name of a product. The name can't stand on its own, because it sucks - so toss in an exclamation point. Ah, now....

My experience with all of this is 7 years with the world's top internet marketing agencies - and I would have shot down both the name and the logo long ago.

Then again, I can understand how the developers would want to make the process seem more inclusive - but if that ends with a grouping of intertwined paper clips posing as Js, I'd go back to the drawing board.

CMS=9.5 Marketing=0.01

Rhuk is an awesome designer and would appear to have the most marketing experience. He should be the lead man on all of this.

There's good reason why the IT department isn't involved in making marketing decisions

By the way, no offense to anyone who loves the name and/or the logo. Just one man's opinion here.

[mediawizard]

To all the ppl cribbing - did u have any say in the prev logo?
What would you do if the coredev decided to go ahead and select all brand materials and tell the community - stop using this fantastic code base?

NOTE TO COREDEV : unless you plan to change the logo, or have a revote [which I think most will be against], and there are no legal hurdles, please just lock this thread and get on with it

- release the final logo
- with the final colors
- with the final finish
- the final font
- and lets go ahead and promote it

why bother with the naysayers esp. since this was a community decision?
a lot of ppl posted derogatory comments abt the name too, does it really change anything?

While I'm all for democracy this has gone beyond into shades of fascism [my way or the highway]

--------------------------

@joomlatte - very nice nick, however, your views are entirely your own
I have 18 yrs experience in advtg and mktg, while I might not handle fortune 500 clients some of them have turnovers in excess of US$500 mil. per year, add to that my technical background [grad in electronic engg], so I do know what i'm spking abt -

In all branding form follows function
the name meaning what it does is awesome for denoting community, as does the logo
the fact that it is derived from a non-english  language shows the international thinking
using a name that does not ring any bells in a majority of the users has its advantages

- it helps associated / 3pd etc ppl to select from a widely available net brand [tough in these times][like joomlatte!]
- it helps in brand recall when it sounds like no other cms on the planet!
- it shows the ability to think outside the box etc...

In all marketing initiatives its the tenacity of the marketer that makes the initial difference
beyond that its only the product that matters
Great marketing with a bad product will only help put those ppl out of business earlier!!!

In this case the product 'Joomla!' is simple awesome, the community amazing, in fact at least this statement I know nobody will disagree with

So once again, lets support the community and coredevs who have made these choices and go ahead together in promoting it,
whether you agree with the choices or not.

IMP : if any of you are offended by my post or parts of it, i apologise as that is not the aim.

[newart]

Then again, I can understand how the developers would want to make the process seem more inclusive - but if that ends with a grouping of intertwined paper clips posing as Js, I'd go back to the drawing board.

CMS=9.5 Marketing=0.01
...

There's good reason why the IT department isn't involved in making marketing decisions

... following strictly your logic I cannot say anything else (you have to be right!)... but at the moment really what can we do, we are on the road... so I like to read even as follows:

In this case the product 'Joomla!' is simple awesome, the community amazing, in fact at least this statement I know nobody will disagree with

So once again, lets support the community and coredevs who have made these choices and go ahead together in promoting it,
whether you agree with the choices or not.

In conclusion I think it's very hard to do the right thing, even in our daily life...
NB. my post is based only upon my personal opinion

[Birdie]

This one, on page 65, extreme right?

http://www.highpowergraphics.com/freelogos.html

[pushfrog98]

This one, on page 65, extreme right?

http://www.highpowergraphics.com/freelogos.html

no

[chrisz]

My 2nd calling and
"Hi" to joomlatte !

Do you feel too frustrated to help the community out ?
It has got a problem that´s not just taste question.

I guess there´s no creative team around which never had
fallen in love with a specific idea or grafic (be the
decision consensual or winner-looser) AND though it
integrates a k.o.-criterium everyone missed to notice
by the time. This is no fault, no problem and
no-one´s blame ...

        ... IF THE BUS-STATION-TEST IS DONE !!

Please don´t leave it out and get a number of uninvolved
eyes to control whether we are heading difficulties.

The time is late, but not too late to recall "Ups!" (...
there are 3 same named magazines out in the country with
the most doubtful contents - case I faced in the past).

I wouldn´t write this as an urgent matter, if I really
weren´t afraid that the community is walking on the
problempath with it´s winnerlogo.

There are a few accidental talks/questions I had ...

... on the name which I found neutral and
... on the logo which I found not amusing.

Here is my translation from memory left as untouched as
my English allows:

- "anti-papst-initiative"
- "can´t think of", "please try again", "no idea",
  "it´s for cigarettes", "for the gay you mean, don´t you"
- "something chemical, soap perhaps, no - i got it,
  but if i tell you, you shout it cross terrain"
- "pack of condoms ?", "like Beate, my bet is flavoured condoms"
- "AIDS medical or AIDS helping fund"
- "is it for kids or adult?", "adult", "no answer"

Fact is I got not an only satisfying response and I´d
like to involve some of you hurry out and fetch some more
street confrontation reactions from more places. My
believe is that the ones who do will save the valuable
effort of logo creation and participative decision for
the community. At least you´ll save your community heads
a clear-view chance for stiring.

Would it not be an awful pitty if something be missed
that would´nt have been on programming grounds? TESTING!

Greetings to all who read this,
and thanks to all who act and go testing !

chrisz

[chrisz]

Hi to mediawizard

I understand that you feel very experienced on the subject.
You don´t want to leave the road for "naysayers dislikes"
you feel they are - even if community may face bigger
problems than curves in the road. You count on the rules
you list from your profession and find the topmost receiver
horizon rule not worth mentioning. Is it really discovery-
management you want to propose or do you have better facts
on the receiver horizon that you may want to speak about
and share with us ?
I agree with you that digging into taste questions is of no use.

Greetings, chrisz

[mediawizard]

You count on the rules you list from your profession and find the topmost receiver horizon rule not worth mentioning. Is it really discovery-management you want to propose or do you have better facts on the receiver horizon that you may want to speak about and share with us ?

Thats the whole problem  , I dont propose anything  , I put my faith in the same guys who are developing the code and the community
and just want this inane conversation to come to a conclusion 

And b4 we get into mktg semantics maybe we should define, and adhere to, only the target market?
I mean how much relevance is it if someone who's never going to develop a site thinks the logo looks like a condom pack
- thats probably the closest they are getting to using it. lol.

I've been up almost 30 hrs now, am slightly tired  , so will leave this for another day.


And if anyone cross references 'up' with the some terms above....... i mean awake

[Asphyx]

I got an even better idea....

How about all the folks who aren't happy with the logo or it's similarities to other loges start posting their alternatives instead of just saying I don't like it but I don't have anything better to show for it!

Make a great logo and I'm sure someone might be tempted to changing what was voted on...

Just bitch about what we DO have and we are going to get nowhere!

[ssdesign]

First of all, as designers who posted the logos, we were all part of a competition. But here, we were also the service provider and a client at the same time. A tough situation to be in, but thats how communities work (Virtual or Real).

The basic pre-requisite to be a part of a community is ADAPT. If you cant adapt to the majority of the population in a community, then people tend to ignore you.

Now that said, I also feel that the selected logo is very similar to a lot of logos I have seen. At the same time, I know that majority of people in my community like it.

We didnt had the chance to choose our own logo for *ambo, but this time, atleast we got this opportunity.

Its really difficult to please everyone with a single logo, it is impossible.

This was the reason why I had suggested a concept of Dynamic Logo. A logo which can be dynamically generated using a code snippet. Just by changing some variables, you can create different symbols but they would all look like from the same family because teh basic code is same. So there is a brand consistency and also individuals get the satisfaction of having choosen the logo they like.

It can be done and if people are interested, I can try creating a prototype for this concept. Its a new concept and also something which is on the lines of open source concept where you can improvise on the basic code, a prefect fit for something like Joomla.

Here is the link to my Dynamic Logo (Contest Entry) : http://forum.joomla.org/index.php/topic,5280.0.html

[newart]

This one, on page 65, extreme right?

http://www.highpowergraphics.com/freelogos.html

no, we are for free and we work for joomla for free...

[torkil]

leolam
See here :
http://animist.infostore.org/info/67837?pid=67856

Ouch. Thats too close for comfort.

Personally I voted for Concept 1A. I liked the idea of a new rising start about to cover the globe...

[torkil]

I had joked about this earlier, during the voting -

But here in the U.S., voting obviously doesn't work Either way we go, we end up with snot-nosed bluebloods running the government.

At any rate, I don't like the name or the logo - and I don't expect I'll like the final version either. I was really hoping, with the horrific name, that the logo might pull it "up" a bit - but instead, we get everyone voting on the "J"s, which tie directly into the stupid name.

But the strengths of the CMS outweigh the poor marketing - so who cares?

At any rate, when it comes to naming the project and creating a logo - it really should be confined to the preferences of the developers. It's apparent that the community collective doesn't have good marketing sense - and neither did the "global whatever agency" that tossed an exclamation point into the name of a product. The name can't stand on its own, because it sucks - so toss in an exclamation point. Ah, now....

My experience with all of this is 7 years with the world's top internet marketing agencies - and I would have shot down both the name and the logo long ago.

Then again, I can understand how the developers would want to make the process seem more inclusive - but if that ends with a grouping of intertwined paper clips posing as Js, I'd go back to the drawing board.

CMS=9.5 Marketing=0.01

Rhuk is an awesome designer and would appear to have the most marketing experience. He should be the lead man on all of this.

There's good reason why the IT department isn't involved in making marketing decisions

By the way, no offense to anyone who loves the name and/or the logo. Just one man's opinion here.

I work in marketing as well, and I have to agree with you. I do think however, that the rules will have to be bended a bit considering the amount of time and effort people put into this CMS without making a dime. It would be only natural to include the public in the voting in such a project.

[bluesaze]

Maybe now this thread should be closed. now that the logo is out.

[chrisz]

Hi to you, mediawizard !

I thank you for your reaction which was very special in light of
the rest you needed heavily. You remind me of the target group
rule and I want to answer you in full consciousness of it.

I think of the client being served with "*ambo"-cms and been
convinced of leaving a system marker on his front - now expressing
stomack pains to stay to this with the new logo. Let´s say he/she
is busy in the food, the furniture, the gastronomic area or some
economic training.

I think of the ones that insist on getting their favicon changed,
minor thing indeed, but nothing that serves the community or the
software.

I think of the newly interested joomla may want to attract and who
have nothing to decide on than first glance to step to second.
They had a little flower handed over for the decisive moment in the
past.

And in the main part I think of the drawback if some oppositional
press echo starts stabilizing the logo ambiguity for rhetoric
means. I feel far from inclination to lengthen any insane discussion
and have been prepared on flaming to mention my evidences here
( - happy that I´m not been misunderstood this way for now).

I would´nt tell it weakness if the core team states:
Let´s take a halt on the road, let´s send some astronout out to
see wether there´s a whole in the wing, and if not: let´s land with
the logo. But if there is one, let´s repair it before landing try.

I would call it a wise decision to say: we´ve got a name for the
shuttle and it will hold for a little longer than we thought when
we started. We don´t want to take the hints to misfunctions as
dislikes and have a 3-day pause to sort them out. It will help
all of us especially the piloting crew and strengthens trust in
what´s been done.

Greetings from
chrisz

[chrisz]

Yes, I can see it, joomla! had it´s coming out. And the thread
be really better closed before anyone tells about shiny blown
up erection look finally gained.

Sorry that my voice came to late to find an open ear.

I wish best luck with the choice and that there is in fact no
reason to fear anything for the community and the splendid cms.

Cheers from chrisz

[chrisz]

By the way of consolation that the community is not allone:

Campagna pubblicitaria per i 10 anni di Playstation Il Vaticano (e non solo) contro lo spot Sony Don Sciortino si scaglia contro l'immagine che riprende la passione di Cristo: «E' quasi balsfema». Con lui Mosella della Margherita  STRUMENTIVERSIONE STAMPABILEI PIU' LETTIINVIA QUESTO ARTICOLO
ROMA - «Si è superato il limite». Così Don Antonio Sciortino, direttore di Famiglia Cristiana ha commentato la pubblicità della Playstation (vedi), pubblicata oggi sui quotidiani, con un uomo con la corona di spine in testa a ricordare la passione di Cristo: «Si è toccato un momento molto delicato della vita del Cristo, è quasi blasfemo. Non c'è altro messaggio che il gusto di provocare, e mi dispiace pure parlarne perchè si rischia di fare ancora più pubblicità».
Secondo il direttore del settimane ad altissima diffusione «si è superato il limite, perché anche altre volte si sono usati per la pubblicità argomenti attinenti alla religione, ma con gusto e con garbo». Ma non è questo il caso e quella intrapresa dalla pubblicità non è certo una «bella strada, perché si offende la religiosità di tantissimi credenti».
A questo proposito don Sciortino ha fatto un paragone con le altre religioni: «Chiunque può permettersi di fare qualsiasi cosa nei confronti della religione cattolica: se ci fosse stata un'analoga situazione che avesse coinvolto l'islam, sicuramente ci sarebbe stata una reazione veemente».

Che motivo c'era di scomodare una corona di spine e lo slogan «dieci anni di passione» per celebrare i dieci anni della Playstation? Se lo chiede anche Donato Mosella dell'esecutivo della Margherita, che punta il dito sulla nuova campagna pubblicata oggi dai quotidiani e sottolinea: «un'operazione che rischia di rivelarsi poco rispettosa della sensibilità di molti credenti».
«La pubblicità che campeggia a tutta pagina su molti giornali - dice Mosella - sarà pure efficace dal punto di vista dell'impatto mediatico. Però, onestamente, rievocare la Passione cristiana per promuovere un videogioco è un operazione che rischia di rivelarsi poco rispettosa della sensibilità di molti credenti». Bene la playstation, conclude, «e bene anche questi dieci anni di rivoluzione tecnologica. Però scherziamo con i fanti ma lasciamo stare i Santi».
29 settembre 2005

[kabam]

By the way of consolation that the community is not allone:

Campagna pubblicitaria per i 10 anni di Playstation Il Vaticano (e non solo) contro lo spot Sony Don Sciortino si scaglia contro l'immagine che riprende la passione di Cristo: «E' quasi balsfema». Con lui Mosella della Margherita  STRUMENTIVERSIONE STAMPABILEI PIU' LETTIINVIA QUESTO ARTICOLO
ROMA - «Si è superato il limite». Così Don Antonio Sciortino, direttore di Famiglia Cristiana ha commentato la pubblicità della Playstation (vedi), pubblicata oggi sui quotidiani, con un uomo con la corona di spine in testa a ricordare la passione di Cristo: «Si è toccato un momento molto delicato della vita del Cristo, è quasi blasfemo. Non c'è altro messaggio che il gusto di provocare, e mi dispiace pure parlarne perchè si rischia di fare ancora più pubblicità».
Secondo il direttore del settimane ad altissima diffusione «si è superato il limite, perché anche altre volte si sono usati per la pubblicità argomenti attinenti alla religione, ma con gusto e con garbo». Ma non è questo il caso e quella intrapresa dalla pubblicità non è certo una «bella strada, perché si offende la religiosità di tantissimi credenti».
A questo proposito don Sciortino ha fatto un paragone con le altre religioni: «Chiunque può permettersi di fare qualsiasi cosa nei confronti della religione cattolica: se ci fosse stata un'analoga situazione che avesse coinvolto l'islam, sicuramente ci sarebbe stata una reazione veemente».

Che motivo c'era di scomodare una corona di spine e lo slogan «dieci anni di passione» per celebrare i dieci anni della Playstation? Se lo chiede anche Donato Mosella dell'esecutivo della Margherita, che punta il dito sulla nuova campagna pubblicata oggi dai quotidiani e sottolinea: «un'operazione che rischia di rivelarsi poco rispettosa della sensibilità di molti credenti».
«La pubblicità che campeggia a tutta pagina su molti giornali - dice Mosella - sarà pure efficace dal punto di vista dell'impatto mediatico. Però, onestamente, rievocare la Passione cristiana per promuovere un videogioco è un operazione che rischia di rivelarsi poco rispettosa della sensibilità di molti credenti». Bene la playstation, conclude, «e bene anche questi dieci anni di rivoluzione tecnologica. Però scherziamo con i fanti ma lasciamo stare i Santi».
29 settembre 2005

Any chance for an English translation?

[aljoomla]

Yes, I can see it, joomla! had it´s coming out. And the thread
be really better closed before anyone tells about shiny blown
up erection look finally gained.

I am glad this is issue is behind us. Let's move on!

[rhuk]

The logo and brand manual have been released.  Any further discussion is better suited for that thread, so i'm closing this one.

Cheers.